Turning Video Traffic into Opportunity for ISPs

Video is the dominant driver of internet traffic, and ISPs are carrying the growing weight of this demand. MainStreaming introduces a new model: the "Better Together" ecosystem, where ISPs and broadcasters collaborate instead of operating in silos.

Turning Video Traffic into Opportunity for ISPs

Video is the dominant driver of internet traffic, and ISPs are carrying the growing weight of this demand. MainStreaming introduces a new model: the "Better Together" ecosystem, where ISPs and broadcasters collaborate instead of operating in silos.

Turning Video Traffic into Opportunity for ISPs

Video is the dominant driver of internet traffic, and ISPs are carrying the growing weight of this demand. MainStreaming introduces a new model: the "Better Together" ecosystem, where ISPs and broadcasters collaborate instead of operating in silos.

Turning Video Traffic into Opportunity for ISPs

Video is the dominant driver of internet traffic, and ISPs are carrying the growing weight of this demand. MainStreaming introduces a new model: the "Better Together" ecosystem, where ISPs and broadcasters collaborate instead of operating in silos.

Video surge in internet traffic

Solution

Solution

The Challenge for ISPs

The Challenge for ISPs

The Challenge for ISPs

Video is now the dominant driver of internet traffic, and ISPs are carrying the weight of this demand. While broadcasters and OTT platforms grow their audiences, ISPs must balance network efficiency, customer retention, and rising costs. ISPs today face a number of challenges, such as the exploding traffic volumes that strain backbone and infrastructure, the QoE pressures, with churn risks if subscribers experience buffering or poor quality, the rising costs from constant infrastructure upgrades and a security challenge, to protect content from piracy and unauthorized access. The result is that ISPs invest heavily in capacity without capturing proportional business benefits.

Video is now the dominant driver of internet traffic, and ISPs are carrying the weight of this demand. While broadcasters and OTT platforms grow their audiences, ISPs must balance network efficiency, customer retention, and rising costs. ISPs today face a number of challenges, such as the exploding traffic volumes that strain backbone and infrastructure, the QoE pressures, with churn risks if subscribers experience buffering or poor quality, the rising costs from constant infrastructure upgrades and a security challenge, to protect content from piracy and unauthorized access. The result is that ISPs invest heavily in capacity without capturing proportional business benefits.

Video is now the dominant driver of internet traffic, and ISPs are carrying the weight of this demand. While broadcasters and OTT platforms grow their audiences, ISPs must balance network efficiency, customer retention, and rising costs. ISPs today face a number of challenges, such as the exploding traffic volumes that strain backbone and infrastructure, the QoE pressures, with churn risks if subscribers experience buffering or poor quality, the rising costs from constant infrastructure upgrades and a security challenge, to protect content from piracy and unauthorized access. The result is that ISPs invest heavily in capacity without capturing proportional business benefits.

An Intertwined Ecosystem

Solution

Solution

Our "Better Together" Approach

Our "Better Together" Approach

Our "Better Together" Approach

MainStreaming introduces a new model: the Better Together Ecosystem, where we collaborate with ISPs and broadcasters, instead of operating in silos. At the heart of this approach is our Edge Video Delivery Network, deployed directly within ISP infrastructure. This enables ISPs to host and manage video traffic locally, reducing pressure on the backbone and creating new opportunities for revenue. With MainStreaming, ISPs can offload heavy video traffic from the core, guarantee superior Quality of Experience (QoE) to subscribers, monetize video delivery by becoming active participants in the ecosystem and enable broadcasters with greater reach, reliability, and content protection.

MainStreaming introduces a new model: the Better Together Ecosystem, where we collaborate with ISPs and broadcasters, instead of operating in silos. At the heart of this approach is our Edge Video Delivery Network, deployed directly within ISP infrastructure. This enables ISPs to host and manage video traffic locally, reducing pressure on the backbone and creating new opportunities for revenue. With MainStreaming, ISPs can offload heavy video traffic from the core, guarantee superior Quality of Experience (QoE) to subscribers, monetize video delivery by becoming active participants in the ecosystem and enable broadcasters with greater reach, reliability, and content protection.

MainStreaming introduces a new model: the Better Together Ecosystem, where we collaborate with ISPs and broadcasters, instead of operating in silos. At the heart of this approach is our Edge Video Delivery Network, deployed directly within ISP infrastructure. This enables ISPs to host and manage video traffic locally, reducing pressure on the backbone and creating new opportunities for revenue. With MainStreaming, ISPs can offload heavy video traffic from the core, guarantee superior Quality of Experience (QoE) to subscribers, monetize video delivery by becoming active participants in the ecosystem and enable broadcasters with greater reach, reliability, and content protection.

Overview

Overview

Overview

Key Benefits

Key Benefits

Key Benefits

1

1

1

Network efficiency

Network efficiency

Offload heavy video traffic from the backbone and deliver streams closer to end-users, reducing strain on infrastructure while improving performance.

Offload heavy video traffic from the backbone and deliver streams closer to end-users, reducing strain on infrastructure while improving performance.

2

2

2

Revenue opportunities

Revenue opportunities

Turn video traffic into a business advantage by hosting edge deployments inside the ISPs network and sharing in the value creation.

Turn video traffic into a business advantage by hosting edge deployments inside the ISPs network and sharing in the value creation.

3

3

3

Predictable economics

Predictable economics

Move away from unpredictable costs and traffic-based billing with a Revenue Share model that provides cost stability and scalability.

Move away from unpredictable costs and traffic-based billing with a Revenue Share model that provides cost stability and scalability.

4

4

4

Security & protection

Security & protection

Safeguard valuable content and revenues with built-in anti-piracy measures and end-to-end video delivery protection.

Safeguard valuable content and revenues with built-in anti-piracy measures and end-to-end video delivery protection.

5

5

5

Partnership advantage

Partnership advantage

Benefit of a Revenue Share model and position your network at the heart of the streaming ecosystem, strengthening industry relationships and driving long-term growth.

Benefit of a Revenue Share model and position your network at the heart of the streaming ecosystem, strengthening industry relationships and driving long-term growth.

Video-first Architecture

Video-first Architecture

Video-first Architecture

Tackling the Video Delivery Burden, Together

Tackling the Video Delivery Burden, Together

Tackling the Video Delivery Burden, Together

MainStreaming is purpose-built to empower ISPs and create shared value. Our platform is designed with a video-first architecture, engineered specifically for both live and on-demand streaming rather than as a generic content delivery add-on. We deploy private edge infrastructures directly inside ISP networks, ensuring maximum efficiency and enabling ISPs to play an active role in video distribution. This approach has already earned the trust of leading ISPs such as BT and Deutsche Telekom, who rely on MainStreaming to enhance streaming efficiency and customer satisfaction. With MainStreaming, ISPs no longer remain cost centers; instead, they become value creators, driving network efficiency, unlocking new revenue opportunities, and delivering superior customer experiences.

This mission led to the selection of MainStreaming as a technology and service provider for DAZN Edge. DAZN Edge is built with MainStreaming’s proprietary Video Edge technology that has been optimized for broadcast-grade live and VOD streaming at scale. MainStreaming and DAZN worked with the leading ISPs to design the correct Private Edge Video Delivery Network architecture for their networks, assuring the highest possible Quality of Experience for the viewers.

This mission led to the selection of MainStreaming as a technology and service provider for DAZN Edge. DAZN Edge is built with MainStreaming’s proprietary Video Edge technology that has been optimized for broadcast-grade live and VOD streaming at scale. MainStreaming and DAZN worked with the leading ISPs to design the correct Private Edge Video Delivery Network architecture for their networks, assuring the highest possible Quality of Experience for the viewers.

Find Out More

Find Out More

Find Out More

Find Out More

Want to Explore More?

Want to Explore More?

Want to Explore More?

Winning with Video: How ISPs Can Monetize Streaming and Elevate Content Delivery Services

Watch our Webinar with Deutsche Telekom to explore how they're elevating their content delivery strategy with our Edge Video Delivery Network

Watch the webinar

MainStreaming and BT Team Up to Enhance Video Streaming Delivery in the UK

Read our recent Press Release with BT Group to know how we joined our forces to enhance video streaming delivery in the UK

Learn more

With over 20 years of entrepreneurial experience in the IT sector, including professional stints at IBM and Computer Associates, Antonio launched the Mainsoft Group, serving as CEO until 2015. He co-founded MainStreaming in 2016 to revolutionize video delivery and challenge traditional CDNs.

Antonio G. Corrado

Founder & Executive Chairman

Paul Martin

Channel & Partnerships Director

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We are glad to discuss your business needs and answer any questions you may have

We are glad to discuss your business needs and answer any questions you may have

We are glad to discuss your business needs and answer any questions you may have

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Testimonials

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What our customers say

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